about
marketypes
Tell Us About Their Personality
Our quiz makes gifting personal. In just eight quick questions, you'll uncover the personality traits that shape what your loved one truly enjoys. Designed with insights from psychology, the questions are simple enough for anyone to answer (even if you've only just met the person) but smart enough to get to the heart of who they are. It takes less than 10 minutes, and at the end you'll see which three of our 16 Marketypes fit them best.
We'll Tell You About the Products
Once you know their type, we'll guide you to gift ideas that feel spot on. Browse curated recommendations for products and experiences they'll love — all from new, niche, and noteworthy brands they won't have discovered yet.
… And Because You Deserve Gifts Too!
Struggling to answer the dreaded “What do you want for your birthday?” question? Marketypes can help with that as well. Just take the quiz, answering for yourself, discover your own type, and explore the curated list of products and experiences that match — ready to share with friends or family when they need ideas.
Sound good? Get started for free with our marketype quiz >
Questions?
Feel free to contact us on any of our socials or ping us an email at email@marketypes.co.uk.
meet the team
Simon Vincent | CEO | Master of Ceremonies
Co-founder and CEO. Leads product vision, the psychometric framework behind Marketypes, and commercial strategy.
Ian Cole | CTO | Fire Thief
Co-founder and CTO. Leads platform engineering, the scoring algorithm, and technical architecture.
Laura Tait | CCO | Guiding Light
Chief Customer Officer. Leads client delivery, catalogue operations, and retail implementation.
advisors
Nina Hampson | Retail Advisor
Retail and loyalty advisor. Brings deep experience from Tesco Clubcard and the wider UK retail sector.
Abe Mauleon | AI Advisor
AI advisor. Guides the application of large language models and machine learning across the Marketypes platform.
Our partners
